{"id":35640,"date":"2026-11-02T02:35:57","date_gmt":"2026-11-02T05:35:57","guid":{"rendered":"https:\/\/zerohoranews.com\/?p=35640"},"modified":"2026-11-02T02:35:57","modified_gmt":"2026-11-02T05:35:57","slug":"prada-valoriza-desenhos-manuais-em-nova-campanha-de-natal","status":"publish","type":"post","link":"https:\/\/zerohoranews.com\/?p=35640","title":{"rendered":"Prada valoriza desenhos manuais em nova campanha de Natal"},"content":{"rendered":"<div>\n<p>A <strong>anima\u00e7\u00e3o<\/strong> \u00e9 um estilo de produ\u00e7\u00e3o audiovisual <strong>centen\u00e1rio<\/strong>\u00a0e passou por diversas transforma\u00e7\u00f5es e avan\u00e7os ao longo das \u00faltimas d\u00e9cadas. Uma das maiores mudan\u00e7as na \u00e1rea se deu por conta da <strong>intelig\u00eancia artificial<\/strong>, que otimizou o trabalho e expandiu as possibilidades de cria\u00e7\u00f5es. <span class=\"highlight\">A Prada, no entanto, escolheu ir na contram\u00e3o dessa tend\u00eancia e convidou artistas para ilustrarem a nova campanha natalina da marca com desenhos manuais.<\/span><\/p>\n<p>Vem comigo saber mais!<\/p>\n<figure id=\"attachment_5413693\" aria-describedby=\"caption-attachment-5413693\" style=\"width:2560px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413693\" class=\"wp-caption-text\">Sadie Sink \u00e9 uma das estrelas da campanha<\/figcaption><\/figure>\n<h2><em>Drawing Prada<\/em><\/h2>\n<p>Intitulada <em>Drawing Prada<\/em>, a campanha de fim de ano da grife italiana evoca a <strong>magia do Natal<\/strong> para revelar os novos produtos da cole\u00e7\u00e3o. A <a href=\"https:\/\/www.prada.com\/br\/pt\/pradasphere\/campaigns\/2026\/holiday.html?utm_source=instagram&amp;utm_medium=social_post&amp;utm_campaign=prada_holiday\" target=\"_blank\" rel=\"noopener\"><strong>Holiday Collection<\/strong><\/a> revisita os <span class=\"highlight\">c\u00f3digos dos anos 1990 por meio de linhas depuradas, texturas marcantes e silhuetas contempor\u00e2neas, al\u00e9m de apostar em tecidos tecnol\u00f3gicos e silhuetas discretas<\/span>.<\/p>\n<figure id=\"attachment_5413683\" aria-describedby=\"caption-attachment-5413683\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413683\" class=\"wp-caption-text\">Cole\u00e7\u00e3o se inspirou na est\u00e9tica da d\u00e9cada de 1990<\/figcaption><\/figure>\n<p>Ainda, a <em>maison<\/em> apostou em uma <strong>nova gera\u00e7\u00e3o de talentos globais da atua\u00e7\u00e3o<\/strong> para estrelar as produ\u00e7\u00f5es, com nomes como <span class=\"highlight\">Chen Haoyu, Luther Ford, Kelvin Harrison Jr., Maya Hawke e Sadie Sink<\/span>.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/whatsapp.com\/channel\/0029Va9kFgRId7nRaEwtHh1m\" class=\"flex justify-center items-center gap-3 px-3 py-2.5 bg-green-500 text-white! no-underline! font-bold rounded-full my-4\"><span class=\"inline-flex gap-3 items-center max-w-10\/12 text-sm leading-4.5 font-semibold font-sans tracking-tighter whitespace-pre-line md:whitespace-normal xs:max-w-9\/12 md:text-lg md:max-w-full\"><svg width=\"40\" height=\"40\" viewbox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\" class=\"shrink-0\"><path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.890-5.335 11.893-11.893A11.821 11.821 0 0020.465 3.488\"\/><\/svg>Entre no canal de WhatsApp <!-- --><br \/>\n<!-- -->do<!-- --> <!-- -->Metr\u00f3poles<\/span><\/a><\/p>\n<p><iframe title=\"Prada Holiday 2026 | &quot;Drawing Prada: Animated by Hand&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jTiRRC-I1So?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Desenhos feitos \u00e0 m\u00e3o<\/h2>\n<p>A divulga\u00e7\u00e3o da nova cole\u00e7\u00e3o foi feita por meio de uma <strong>s\u00e9rie de curtas-metragens idealizados por Miuccia Prada e Raf Simons<\/strong>, diretores criativos da Prada. Nas imagens, <span class=\"highlight\">os atores interagem com personagens criados especialmente para a campanha, como coelhos, morcegos e camundongos, al\u00e9m de uma raposa e um lince<\/span>. \u201c\u00c9, em sua ess\u00eancia, uma celebra\u00e7\u00e3o do artesanato e do processo criativo\u201d, esclarece a marca.<\/p>\n<figure id=\"attachment_5413691\" aria-describedby=\"caption-attachment-5413691\" style=\"width:1434px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413691\" class=\"wp-caption-text\">Camundongos<\/figcaption><\/figure>\n<figure id=\"attachment_5413685\" aria-describedby=\"caption-attachment-5413685\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413685\" class=\"wp-caption-text\">Raposa<\/figcaption><\/figure>\n<figure id=\"attachment_5413692\" aria-describedby=\"caption-attachment-5413692\" style=\"width:2560px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413692\" class=\"wp-caption-text\">Morcegos<\/figcaption><\/figure>\n<p>As cenas combinam<strong> a\u00e7\u00e3o da vida real com anima\u00e7\u00f5es ilustradas \u00e0 m\u00e3o<\/strong> por uma equipe de artistas liderados pelo renomado animador <strong>John Pomeroy<\/strong> \u2013 respons\u00e1vel por produ\u00e7\u00f5es como <span class=\"highlight\">Ursinho Pooh e Tigr\u00e3o Tamb\u00e9m (1974), Fantasia 2000 (2000) e Os Simpsons: O Filme (2007), entre diversos outros que marcaram gera\u00e7\u00f5es<\/span>.<\/p>\n<blockquote class=\"m-blockquote m-destaque\">\n<p>\u201cAs hist\u00f3rias que contamos s\u00e3o transmitidas de gera\u00e7\u00e3o em gera\u00e7\u00e3o \u2014 s\u00e3o express\u00f5es dos sentimentos, das experi\u00eancias e do envolvimento emocional do ser humano\u201d, declara.<\/p>\n<\/blockquote>\n<div class=\"splide-container\">\n<div class=\"pre-slider\">\n<div class=\"splide__first\">\n<div class=\"splide__slide\"><\/div>\n<\/div>\n<\/div>\n<div class=\"splide main-slider hide\">\n<p><button><span>Fechar modal.<\/span><\/button><\/p>\n<div class=\"splide__metropoles-logo\"><\/div>\n<div class=\"splide__track\">\n<div class=\"splide__list\">\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">1 de 5<\/span><\/p>\n<p class=\"splide__caption\">Cen\u00e1rio foi todo desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">2 de 5<\/span><\/p>\n<p class=\"splide__caption\">Chen Haoyu<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">3 de 5<\/span><\/p>\n<p class=\"splide__caption\">Kelvin Harrison Jr.<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">4 de 5<\/span><\/p>\n<p class=\"splide__caption\">Luther Ford<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">5 de 5<\/span><\/p>\n<p class=\"splide__caption\">Sadie Sink<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Na contram\u00e3o da intelig\u00eancia artificial<\/h2>\n<p><span class=\"highlight\">Ao ecoar tanto o charme da velha Hollywood quanto as f\u00e1bulas milenares, repletas de cenas invernais dignas de contos de fadas e personagens animais cheios de fantasia<\/span>, a campanha combina <strong>fotografias evocativas<\/strong> com ambientes ilustrados, <strong>inteiramente executados \u00e0 m\u00e3o<\/strong>.<\/p>\n<figure id=\"attachment_5413657\" aria-describedby=\"caption-attachment-5413657\" style=\"width:1312px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413657\" class=\"wp-caption-text\">Processo criativo<\/figcaption><\/figure>\n<p>Maison valorizou trabalho manual<\/p>\n<figure id=\"attachment_5413675\" aria-describedby=\"caption-attachment-5413675\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413675\" class=\"wp-caption-text\">Campanha combinou vida real com anima\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Segundo a <em>maison<\/em>, essa \u201csensa\u00e7\u00e3o t\u00e1til expressa uma no\u00e7\u00e3o fundamental de humanidade e uma conex\u00e3o com o artesanato que sempre est\u00e1 no cerne da abordagem criativa da Prada\u201d.<\/p>\n<div class=\"splide-container\">\n<div class=\"pre-slider\">\n<div class=\"splide__first\">\n<div class=\"splide__slide\"><\/div>\n<\/div>\n<\/div>\n<div class=\"splide main-slider hide\">\n<p><button><span>Fechar modal.<\/span><\/button><\/p>\n<div class=\"splide__metropoles-logo\"><\/div>\n<div class=\"splide__track\">\n<div class=\"splide__list\">\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">1 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">2 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">3 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">4 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">5 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">6 de 6<\/span><\/p>\n<p class=\"splide__caption\">Esbo\u00e7o feito por John Pomeroy<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>A campanha foi<strong> muito bem recebida na m\u00eddia<\/strong> por <strong>valorizar o trabalho manual<\/strong> de artistas, <span class=\"highlight\">que v\u00eam perdendo espa\u00e7o no mercado criativo para as artes digitais, especialmente aquelas criadas com ferramentas de intelig\u00eancia artificial<\/span>.<\/p>\n<figure id=\"attachment_5413658\" aria-describedby=\"caption-attachment-5413658\" style=\"width:1312px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413658\" class=\"wp-caption-text\">Sadie Sink<\/figcaption><\/figure>\n<figure id=\"attachment_5413664\" aria-describedby=\"caption-attachment-5413664\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413664\" class=\"wp-caption-text\">Bota real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/figcaption><\/figure>\n<figure id=\"attachment_5413663\" aria-describedby=\"caption-attachment-5413663\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413663\" class=\"wp-caption-text\">Bolsa real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/figcaption><\/figure>\n<p>Em meio \u00e0 <strong>populariza\u00e7\u00e3o<\/strong> da IA, que tornou a produ\u00e7\u00e3o de imagens e anima\u00e7\u00f5es cada vez mais r\u00e1pida e acess\u00edvel, a Prada apostou no caminho contr\u00e1rio, ao escolher <span class=\"highlight\">valorizar um processo que exige tempo, t\u00e9cnica e sensibilidade humana<\/span>. O <strong>trabalho manual<\/strong>, nesse contexto, deixa de ser apenas uma refer\u00eancia est\u00e9tica e passa a <strong>fazer parte da pr\u00f3pria mensagem<\/strong> da campanha.<\/p>\n<figure id=\"attachment_5413670\" aria-describedby=\"caption-attachment-5413670\" style=\"width:1200px\" class=\"wp-caption alignnone\"><span class=\"m-0 block p-0 text-right text-[12px] text-neutral-700 font-sans leading-snug\"><svg width=\"11\" height=\"9\" viewbox=\"0 0 11 9\" aria-hidden=\"true\" class=\"text-[#949494] inline-block\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.969 1.51264H9.195C9.75692 1.51264 10.2167 1.96644 10.2167 2.52107V7.059C10.2167 7.61364 9.75692 8.06743 9.195 8.06743H1.02167C0.45975 8.06743 0 7.61364 0 7.059V2.52107C0 1.96644 0.45975 1.51264 1.02167 1.51264H2.24767C2.41624 1.51264 2.59769 1.38356 2.65112 1.22575L2.96804 0.286999C3.02127 0.129079 3.20292 0 3.3715 0H6.84517C7.01374 0 7.19519 0.129079 7.24862 0.286898L7.56554 1.22564C7.61877 1.38356 7.80043 1.51264 7.969 1.51264ZM3.57583 4.53793C3.57583 3.70275 4.26188 3.02529 5.10833 3.02529C5.95458 3.02529 6.64083 3.70275 6.64083 4.53793C6.64083 5.37341 5.95458 6.05057 5.10833 6.05057C4.26188 6.05057 3.57583 5.37341 3.57583 4.53793ZM5.10833 7.059C3.69772 7.059 2.55417 5.93027 2.55417 4.53793C2.55417 3.14569 3.69772 2.01686 5.10833 2.01686C6.51874 2.01686 7.6625 3.14569 7.6625 4.53793C7.6625 5.93027 6.51874 7.059 5.10833 7.059ZM8.47983 2.87332C8.47983 3.06835 8.64003 3.22627 8.83742 3.22627C9.03491 3.22627 9.195 3.06835 9.195 2.87332C9.195 2.67849 9.03501 2.52037 8.83742 2.52037C8.64003 2.52037 8.47983 2.67849 8.47983 2.87332Z\" fill=\"currentColor\"\/><\/svg> <!-- -->Prada\/Divulga\u00e7\u00e3o<\/span><figcaption id=\"caption-attachment-5413670\" class=\"wp-caption-text\">Sapato real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/figcaption><\/figure>\n<p>A escolha tamb\u00e9m reflete um movimento interessante no mercado de luxo. Em uma \u00e9poca em que <strong>qualquer pessoa pode gerar ilustra\u00e7\u00f5es<\/strong> com poucos comandos, aquilo que leva <span class=\"highlight\">horas de dedica\u00e7\u00e3o, carrega a assinatura de um artista e n\u00e3o pode ser reproduzido exatamente da mesma maneira<\/span> ganha outro valor.<\/p>\n<p>Mais do que recorrer \u00e0 <strong>nostalgia<\/strong>, a grife destaca que <span class=\"highlight\">nem tudo precisa ser acelerado ou automatizado \u2013 e que o processo por tr\u00e1s de uma cria\u00e7\u00e3o tamb\u00e9m pode ser parte do que a torna especial<\/span>.<\/p>\n<div class=\"splide-container\">\n<div class=\"pre-slider\">\n<div class=\"splide__first\">\n<div class=\"splide__slide\"><\/div>\n<\/div>\n<\/div>\n<div class=\"splide main-slider hide\">\n<p><button><span>Fechar modal.<\/span><\/button><\/p>\n<div class=\"splide__metropoles-logo\"><\/div>\n<div class=\"splide__track\">\n<div class=\"splide__list\">\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">1 de 10<\/span><\/p>\n<p class=\"splide__caption\">Campanha \u00e9 estrelada por talentos em ascens\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">2 de 10<\/span><\/p>\n<p class=\"splide__caption\">Bolsa real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">3 de 10<\/span><\/p>\n<p class=\"splide__caption\">Pe\u00e7as resgatam est\u00e9tica dos anos 1990<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">4 de 10<\/span><\/p>\n<p class=\"splide__caption\">Sand\u00e1lia real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">5 de 10<\/span><\/p>\n<p class=\"splide__caption\">Bolsa real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">6 de 10<\/span><\/p>\n<p class=\"splide__caption\">Mochila real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">7 de 10<\/span><\/p>\n<p class=\"splide__caption\">Campanha foi lan\u00e7ada para as festas de fim de ano<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">8 de 10<\/span><\/p>\n<p class=\"splide__caption\">Bolsa real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">9 de 10<\/span><\/p>\n<p class=\"splide__caption\">Sand\u00e1lia real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<div class=\"splide__slide\">\n<div class=\"splide__image\"><\/div>\n<div class=\"splide__content\"><span class=\"splide__current-slide\">10 de 10<\/span><\/p>\n<p class=\"splide__caption\">Sapato real em cen\u00e1rio desenhado \u00e0 m\u00e3o<\/p>\n<p><span class=\"splide__credits\">Prada\/Divulga\u00e7\u00e3o<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.metropoles.com\/colunas\/ilca-maria-estevao\/prada-valoriza-desenhos-manuais-em-nova-campanha-de-natal\">Tribunal Bras\u00edlia <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A anima\u00e7\u00e3o \u00e9 um estilo de produ\u00e7\u00e3o audiovisual centen\u00e1rio\u00a0e passou por diversas transforma\u00e7\u00f5es e avan\u00e7os ao longo das \u00faltimas d\u00e9cadas. Uma das maiores mudan\u00e7as na \u00e1rea se deu por conta da intelig\u00eancia artificial, que otimizou o trabalho e expandiu as possibilidades de cria\u00e7\u00f5es. A Prada, no entanto, escolheu ir na contram\u00e3o dessa tend\u00eancia e convidou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques"],"_links":{"self":[{"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/posts\/35640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35640"}],"version-history":[{"count":0,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/posts\/35640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=\/wp\/v2\/media\/35641"}],"wp:attachment":[{"href":"https:\/\/zerohoranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerohoranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}